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ZIJING Xu许紫荆




品牌视觉 / 产品&包装项目经理
Visual designer / Product & Packaging designer


Hello 您好，

我是品牌视觉&产品包装设计师许紫荆，毕业于RCA英国皇家艺术学院 「产品设计」 专业。我在品牌设计、产品与包装方面拥有5年的工作经验，具备项目管理与独立完成全案设计的能力。我所服务的品牌从国际大牌到新锐国潮，覆盖了时尚、美妆、护肤品、母婴、珠宝、3c产品、食品、饮品、服装、宠物等多个领域。

5年来我服务过包含中国、中国台湾、日本、法国、韩国、英国等地区的品牌。以 「 创新与营销一体化 」 的设计思维作为一种解决问题的方式，去思考除了表层的产品与流行审美后如何理解不同市场的真实需求，创造更具价值更具特色和创新精神的设计，并在市场上得到验证与正向反馈。

当然工作室除了拥有专业的品牌设计与美妆、护肤品等产品设计板块外，还拥有大量的室内设计、摄影与插画师等艺术家资源。希望我和我的朋友们能够为不同的品牌带来新鲜的创意血液

I am JING, a brand visual designer and product packaging designer, who graduated from the Royal College of Art (RCA) with a degree in product design. I have 5 years of experience in brand design and product and packaging, with project management experience and the ability to complete full case design independently. The brands I have served range from international brands to up-and-coming national trends, covering various fields such as fashion, beauty, skincare, mother and baby, jewelry, 3c products, food, beverage, clothing, pets, and so on.

The clients we have served include brands from China, Taiwan, Japan, France, Korea, UK, and other regions. I will use the design thinking of ‘Integration of Innovation and Marketing’ as a way to solve problems, to think beyond the surface of the product and popular aesthetics, to understand the real needs of different markets, to create more valuable and more distinctive and innovative design, and to get the validation and positive feedback in the market.

Of course, in addition to professional brand design and beauty, skin care products, and other product design boards, Aa also has a large number of interior design, photography, and illustration resources, if you need to come to the welcome to consult :)


Honor
奖项


  • MUSE Design Award 2024 GOLD WINNER
  • IF Design Award 2023
  • Design Patent Certificate ( ZL 2023 3 0286637.1 )
  • MUSE Design Award 2022 GOLD WINNER
  • WorldStar Global Packaging Award 2021
  • Academic Awards GOLD WINNER 2019 ( School Level Top 5% )



Clients
服务客户


欧莱雅
L'oreal Paris
蒂芙尼
TIFFANY&CO
宝格丽
BVLGARI
资生堂
SHISEIDO

I Do珠宝
LADY M
燕之屋
五粮液
今麦郎
雪花啤酒

深圳万象城地产
成都蓝光地产
招商银行
微众银行
时代中国



WORKS