BAIRIMRENG 白日梦
IF Design Award 2024 Packaging
BAIRIMENG Art Mask is a new generation of skincare. In the post-pandemic era of uncertainty, many things that were once considered "non-normative" have gradually become "pseudo-normative". Therefore, the white daily dream brand expands the dimension of time and space to explore the condition of the skin in this context. We aim to reverse the 'pseudo-normality' of the skin caused by multiple factors and provide a long-term, sustainable skincare solution.
品牌全案设计
品牌形象策略与定位
品牌全案设计
包装创意视觉设计
品牌VI设计
新品拍摄统筹
作为刚进⼊市场的新锐情绪护肤品牌，第⼀阶段的slogan应更有年轻态度，才能迅速引发⽬标⽤户的情绪共鸣，猛戳“⼼巴”。同时，本句slogan也将核⼼⽤户、⾏业属性、态度表达合为⼀体。
BAIRIMENG VI视觉设计贴合品牌整体调性，呈现“Z世代的⽩⽇梦到底是什么”所延续的回答——是特⽴独⾏，是⼤胆做梦，是放肆嗨玩，是年轻的肌肤问题都有我兜底。我们不是⿎励年轻⽤户熬夜、胡吃海喝，⽽是通过对年轻群体的⽣活状态的洞察，发现了⼤家的习惯的“伪常态”。习惯难以改变，那我们就做那个“让⽤户放⼼做⾃⼰，还能有好状态”的护肤好能⼿。
As a new emotional skincare brand that has just entered the market, the initial slogan should have a more youthful attitude in order to quickly strike an emotional chord with the target users. At the same time, the slogan combines the identity of the target users, the characteristics of the brand and the attitude of the brand.
It fits into the brand's overall message, which is a continuation of the answer to the question "What is the white daily dream of Generation Z? - It is to be independent, to dream big, to have fun and to be responsible for young skin. We are not encouraging young users to stay up late and eat and drink, but we have discovered the 'pseudo-normality' of their habits through our insights into young people's lives. Habits are hard to change, so we will be the skin care experts who let users "take care of themselves and their own lives and still look good".
VI 视觉系统设计
Backbone 反骨 Fiery 炽烈 Romantic 浪漫