BAIRIMRENG 白日梦
IF Design Award 2023
MUSE Award Gold award 2024
Using the asymmetrical shape of upside down and upside up, the mask borrows from the hourglass implies the concept of reverse situation, adjusts the curvature of the rounded corners and the proportion of the top and bottom to create a strong sense of geometric identity, and integrates the pigment into the symbol of "reverse situation" to strengthen the concept of art and at the same time strengthen the brand impression.
产品外观设计
包装包型创新设计
包装创意视觉设计
结构可行性评估
包装落地监理
品牌全案设计
BAIRIMENG白日梦艺术面膜, 用 「艺术颜料罐+调色盘外袋+涂抹画笔棒」 创造独属于年轻人的护肤艺术。用上下颠倒的不完全对称形态,借鉴隐含逆势态概念的时间沙漏,调整圆角弧度与上下比例,塑造强识别度的几何感,将颜料融入「逆势态」符号,强化艺术概念的同时强化品牌印象。
The design is based on a circular clock shape, with BAIRIMENG as the scale, unfolding in counter-clockwise order, creating the symbol of "counter-clockwise", and using a combination of reality and dream to create a surrealistic world of daydreaming, allowing time to be visualized. BAIRIMENG Daydream Art Mask creates a unique skin care art for young people by using "Art Paint Pot + Palette Pouch + Brush Stick".
Using the asymmetrical shape of upside down and upside up, the mask borrows from the hourglass implies the concept of reverse situation, adjusts the curvature of the rounded corners and the proportion of the top and bottom to create a strong sense of geometric identity, and integrates the pigment into the symbol of "reverse situation" to strengthen the concept of art and at the same time strengthen the brand impression.
撕开的外盒是不能够还原的，象征了生活不能重来,而含着微醺黄昏插画的内盒则可以被保留，开合的结构形式充满了仪式感，让用户在此刻心情得到舒畅、疗愈、从而强化了品牌印象。
The packaging has a surprising and convenient way of opening. The contrast between the simple and orderly arrangement of the text on the outer box and the illustration of sunset and dusk on the inner box conveys hope to the user and awakens a love of life. Users are pleasantly surprised from the moment they open the package and experience the emotional value that the brand brings to users to heal their lives. It conveys and guides the spirit of taking care of oneself and enjoying every good time in life.
The torn outer box cannot be restored, symbolizing that life cannot be restored, while the inner box with the twilight illustration can be preserved. The opening and closing of the box are full of rituals so that the user's mood can be soothed and healed at that moment, reinforcing the brand's impression.
Photography 产品拍摄