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BVLGARI 宝格丽

中秋月饼礼盒


BVLGARI
Client : 宝格丽(法国) Bvlgari LVMH Co., Ltd.
Year: 2020
Art Director: Xu Zijing

宝格丽的设计风格不仅尊贵古典,而且融合了古典与现代特色,突破传统学院派设计的严谨规条,以希腊式的典雅、意大利的文艺复兴及19世纪的冶金技术为灵感,创作出独特的风格。中秋礼盒也以罗马广场为灵感,转动的结构象征月亮,迎合现代女性充满活力的审美品味。

Bulgari's design style is not only dignified and classic, but also a fusion of the classic and the modern. Breaking away from the strict rules of traditional academic design, Bulgari creates a unique style inspired by Greek elegance, the Italian Renaissance and 19th century metallurgy. The Mid-Autumn Gift Box is also inspired by the Roman Forum, with a revolving structure symbolising the moon, catering to the vibrant aesthetic tastes of modern women.

WORK CATEGORY 设计项目:

包装盒型创新设计
包装礼盒设计
包装创意视觉设计
​结构可行性评估
包装落地监理



















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