L'Oreal Paris 欧莱雅
Peony 牡丹臻白系列The Peony Pink Face Series pr gift box is designed with a comprehensive range of benefits, the most important feature being the Peony Essence. The main function of the Peony Pink Face series is high-end whitening, which is to fight pigmentation and dullness and make consumers feel like they have new skin, so this time we imagined that we could design the gift box around "whitening products for new life" to restore the product characteristics to the maximum extent, and hope to improve the creativity of the PR gift box under the premise of matching the product characteristics. We also wanted to improve the creativity of the PR gift box while adapting to the characteristics of the product.
产品外观设计
包装盒型创新设计
包装礼盒设计
包装创意视觉设计
结构可行性评估
包装落地监理
本次牡丹粉颜系列主打的功效为高端美白，击退色素沉积并抵御暗沉，让消费者拥有肌肤焕发新生的使用感受，所以这次我们设想能围绕“焕活新生的美白产品”进行礼盒的设计，最大程度还原产品特性，并希望在契合产品特性的前提下提高pr礼盒的创意性。
The Peony range of skincare products is mainly used to brighten and nourish the skin and prevent dullness. The main ingredient is the highly active extract of peony essence" to maximise the whitening and brightening effects of the products. It is a whitening, brightening, and moisturising product with collagen-boosting effects from O'Reilly's unique hyaluronic acid formula.
The main function of the peony range is to brighten the skin, combat pigmentation and dullness, and give consumers the feeling of renewed skin. Therefore, we envisioned the design of the gift box around the term "renewed skin whitening product" to maximise the characteristics of the product and hope to improve the creativity of the PR gift box while adapting to the characteristics of the product. We also wanted to improve the creativity of the PR gift box while keeping in line with the characteristics of the product.
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