L'Oreal Paris 欧莱雅

逆时精华名画礼盒


L'Oreal Paris
Client : 欧莱雅(中国)有限公司
Year: 2020
Award:World Star 2020


这是一款来自欧莱雅集团的“复颜视黄醇精华”礼盒。品牌方希望为这一系列推出一套令KOL惊喜的限量礼盒来为品牌的推广添砖加瓦。这款产品主打多维度抗皱,这款精华拥有能让消费者见证逆龄奇迹的能力。

This is a L'Oréal Retinol Retina gift set. The brand wanted to add to the promotion of the brand by launching a limited edition gift set for this range that would surprise KOLs. The product focuses on multi-dimensional anti-wrinkle and can allow consumers to experience the miracle of age-defying.
WORK CATEGORY 设计项目:

包装盒型创新设计
包装礼盒设计
包装创意视觉设计
​结构可行性评估
包装落地监理




为了延续产品亮点和女性特质,并展现其“看得见的抗皱”的主要功效,我们使用了相框的盒型,并在外盒制作了一个静置时被皱纹困扰而拉出产品后皱纹瞬间消失的少女形象装置,表现使用产品前后的直观对比。

内盒抽出带动小人拉走皱纹,表现出“看得见的抗皱”和“多维度抗皱”的产品特点。希望这一款互动装置能直观表现出产品使用前后祛皱逆龄奇迹功效,为消费者带来一个最直接有趣的抗皱体验。

To continue the highlighting and femininity of the product, as well as to show its main effect of "visible anti-wrinkle", we used a photo frame box and created an image of a young girl in the outer box who suffers from wrinkles when she stands still and whose wrinkles disappear instantly after pulling out the product, to show the visual comparison between before and after using the product.

The inner box is pulled out to encourage the villain to remove the wrinkles, demonstrating the 'visible anti-wrinkle' and 'multi-dimensional anti-wrinkle' features of the product. It is hoped that this interactive device can visually show the miraculous effect of wrinkle removal before and after using the product, providing consumers with the most direct and interesting anti-wrinkle experience.






Structure design 产品结构设计
Packaging design 包装设计                              Illustrations 插画


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