SHISEIDO 资生堂

红腰子元气玉礼盒


SHISEIDO
Client : 资生堂(日本) Shiseido Japan Co., Ltd.
Year: 2020
Art Director: Xu Zijing

资生堂元气玉石该品牌的该年红腰子精华的升级新品,资生堂团队通过  「名画礼盒」  找到我们团队希望能为资深堂打造一款同样有趣的礼盒。作为日本家喻户晓的护肤品牌,我们在设计上除了做出旋转上升的盒型外,也融合了日式温和内秀的审美风格,最大程度的凸显该品牌DNA。

Shiseido Genki Jade The brand's upgraded Red Cashew Essence for the year, the Shiseido team approached us through the 'Famous Paintings Gift Box' in the hope of creating an equally interesting gift box for Shiseido. As a household name in Japanese skincare, we designed the box in a rotating, ascending shape, while also incorporating a gentle, inward-looking Japanese aesthetic style to maximise the brand's DNA.
WORK CATEGORY 设计项目:

包装盒型创新设计
包装礼盒设计
包装创意视觉设计
​结构可行性评估
包装落地监理





元气玉石是日本特有的说法,帮助使用者的血液快速流动,循环更加健康有效。
保留大和抚子的根基,日本近几年的设计基调更加时尚沉稳,接轨国际。在礼盒的设计中,我们也希望保留出这种日本女性的成熟蜕变。

Genki Jade is a uniquely Japanese term for helping the user's blood flow quickly and circulate more healthily and effectively.
While retaining the roots of Yamato Nadeshiko, the tone of Japanese design has become more stylish and serene in recent years, in line with international standards. We also wanted to capture this mature metamorphosis of the Japanese woman in the design of the gift box.







Structure design 产品结构设计
Packaging design 包装设计                              Illustrations 插画









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