PUSOW 朴修
朴，是自然、简约、不加修饰的本真。我们摒弃繁复配方和过度包装，只选取对肌肤真正有益的成分，以最温和的方式呈现护肤的本质。
修，是修护、重建、滋养的过程。每一款产品，都是为肌肤提供修复能量的疗愈之作，让受损、疲惫的肌肤重新焕发光彩。
In the ever-changing world of skincare, Puxiu stays true to the essentials, caring for every inch of skin with simplicity and purity. "Pu" represents nature, simplicity, and unadorned authenticity. We reject complex formulas and excessive packaging, choosing only ingredients that truly benefit the skin, presented in the gentlest form. "Xiu" stands for repair, renewal, and nourishment. Every product is a healing remedy designed to restore and revitalize tired and damaged skin.
品牌全案设计
品牌形象策略与定位
品牌全案设计
包装创意视觉设计
品牌VI设计
新品拍摄统筹
朴修等于朴实加修护。我们相信，真正有效的护肤不在于浮夸的宣传，而是源于贴近肌肤本质的关怀。从原料选择、配方设计到包装理念，朴修始终坚持简而不凡，护而有力的理念。
让每一滴护肤品都像自然的雨露，温润无声，却带来深层的改变。
Puxiu means simplicity plus repair. We believe effective skincare is not about flashy marketing, but about thoughtful care that connects with the skin's true needs. From ingredient selection to formulation and packaging, Puxiu upholds the philosophy of being quietly exceptional and powerfully protective.
Let every drop of skincare feel like a gentle rainfall from nature—silent, soothing, and deeply transformative.