「天豹」 是今麦郎饮品有限公司旗下专注于功能性饮料的子品牌。维生素饮品 「BBC」用以补充人体必需的各种维生素能量。
饮品包装目标年轻人群，以 「能量收集」 为概念设计的瓶身兼具审美性，力量感和功能感。包装本身以医院开具的处方单为灵感表现维生素补充的专业感。用最直观的方式把专业和营养呈现在包装上。
The vitamin drink "BBC" is designed to replenish the body with essential vitamins and energy.
The packaging of the drink is targeted at young people, with the concept of "energy harvesting" as the basis for the design of the bottle, which is aesthetically pleasing, powerful, and functional. The packaging itself is inspired by hospital prescription lists to express the professionalism of vitamin supplementation. The most intuitive way to present professionalism and nutrition on the packaging.
「C1天」 是今麦郎饮品有限公司旗下打造的补充维生素的果味水饮料。酸甜可口的饮品以 「C1天，补充一天维生素」 为Slogan，一瓶可以补充人体一天所需的维生素。
饮品包装目标年轻人群，以 「补充1天所需维生素」 为概念设计的瓶身兼具趣味性和辨识度。「C1天」 的LOGO简约好识别，是具有Icon性质利于传播的设计。
"C1 Day" is a vitamin-enriched fruit-flavored water drink developed under the banner of Immarang Beverage Co. The sweet and sour taste of the drink is based on the slogan "C1 Day, replenish vitamins for a day", meaning that one bottle can replenish the human body's vitamin requirements for a day.
「爱苏打」 是今麦郎饮品有限公司旗下打造的苏打矿泉水。苏打水以 「爱生活，爱苏打」 为Slogan，带给人清爽畅快的刺激感受。
饮品包装目标年轻人群，以简洁的LOGO提供产品在货架上的高辨识度。蓝白配色的清爽质感也为消费者在夏日带来清凉。
"Love Soda" is a soda water produced under the banner of Jinmailang Beverage Co. With the slogan "Love Life, Love Soda", the soda water brings people a refreshing and stimulating feeling. The packaging of the drink is aimed at young people, with a simple logo to ensure high recognition on the shelf. The refreshing blue and white colour scheme also keeps consumers cool on summer days.
「齐乐美」 是今麦郎饮品有限公司打造的水果，以水果 「撞」 水果的形式打造双倍果味的复合口味。浓郁醇香，为消费者带来味蕾享受。
"Zilome" is a fruit created by Imaro Beverages Co., Ltd. to create a double fruity complex taste in the form of a fruit "bump". It is a rich and smooth flavour that brings pleasure to consumers' taste buds.
不过时的复古插画风格，极简线条勾勒IP形象。富有生命力的肢体语音表达情绪，搭建分幕式故事阅读感，用漫画连环画讲述柠檬种植。
从收成到榨成果汁的过程将好习惯果汁一生展示在平面里。以果汁饮用捆绑生活中的场景细节，用画面讲故事，引起消费者内心深处的共鸣，是极为有效的传播方式。
Retro illustration style that is not dated, with minimalist lines outlining the IP image.
The process from harvesting to squeezing into juice shows the good habit of juice for life in the aeroplane. It is an extremely effective way of communicating, combining the details of life scenes with drinking juice, and telling stories with images that resonate with the consumer's deepest heart.