Ezilivin 小伊室集
Ezilivin is dedicated to creating an olfactory utopia for young people. We want users to feel a sense of relief from their busy lives when they use Ezilivin aromatherapy diffusers. We wanted to change the stereotypical corrugated cardboard packaging that most aromatherapy diffusers come in and incorporate the emotional values of the brand into the packaging.
产品外观设计
包装包型创新设计
包装创意视觉设计
结构可行性评估
包装落地监理
品牌全案设计
我们以自然界中光的丁达尔效应为灵感,提取 「光的形状」 ，用弥散效果使它折射在包装的表面，向用户传达收集生活中美好瞬间的积极愿景,同时外盒上的撕拉口设计意味着打破无聊时光。当用户撕开包装外盒,就会被带领进入由Ezilivin为用户打造的微醺黄昏，唤醒用户的自我意识,提醒用户需要从忙碌的生活中抽出时间更多的拥抱自己，并享受自己的时光。
While most aromatherapy diffusers are traditionally packaged in a plain corrugated box, we wanted to change this stereotype by incorporating the emotional values of the brand into the packaging. We wanted users of Ezilivin aromatherapy diffusers to feel a sense of relief from their busy lives.
Inspired by the Tyndall effect of light in nature, we extracted the 'shape of light' and refracted it onto the surface of the packaging with a diffusion effect, conveying a positive vision of collecting the beautiful moments in life, while the design of the tear-off opening on the outer box signifies the breakthrough of boredom. When the user tears open the box, they are led into an intoxicating twilight created by Ezilivin, awakening their self-awareness and reminding them of the need to take time out from their busy lives to embrace themselves and enjoy their own time.
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撕开的外盒是不能够还原的，象征了生活不能重来,而含着微醺黄昏插画的内盒则可以被保留，开合的结构形式充满了仪式感，让用户在此刻心情得到舒畅、疗愈、从而强化了品牌印象。
The packaging has a surprising and convenient way of opening. The contrast between the simple and orderly arrangement of the text on the outer box and the illustration of sunset and dusk on the inner box conveys hope to the user and awakens a love of life. Users are pleasantly surprised from the moment they open the package and experience the emotional value that the brand brings to users to heal their lives. It conveys and guides the spirit of taking care of oneself and enjoying every good time in life.
The torn outer box cannot be restored, symbolizing that life cannot be restored, while the inner box with the twilight illustration can be preserved. The opening and closing of the box are full of rituals so that the user's mood can be soothed and healed at that moment, reinforcing the brand's impression.
Illustration 插画设计