Ezilivin 小伊室集



Ezilivin
Client : 深圳市东莞大银塑胶有限公司 (台湾)
Year: 2022
Art Director: Xu Zijing
Designer: Xu Zijing / Zhang Liuyin
Honour: MUSE Design Award 2022  Gold  Award
小伊室集致力于打造属于年轻人的气味乌托邦(微醺),在社会快速的发展下压力、烦恼、不安、焦虑,是当下年轻人的常态。小伊室集香薰能让我们更好的放松,打造微醺的黄昏帮助用户消减白天的负能量。舒缓情绪、疗愈身心。

Ezilivin is committed to creating a scent utopia belonging to young people. In the rapid development of society, stress, worry, restlessness, and anxiety are the norm for young people today. Xiao Yi's room set aromatherapy can help us relax better and create a microbrew twilight to help users reduce the negative energy of the day: soothing emotions, healing the body and mind.


WORK CATEGORY 设计项目:

品牌全案设计
品牌形象策略与定位
品牌全案设计
包装创意视觉设计
品牌VI设计
品牌网页设计




小伊室集是一个新锐的且有巨大潜力的香薰机品牌,而这款香薰机包装为其解决了传统包装同质化严重,市场竞争力不足的难题。用独特设计与结构,向人们传达品牌特色、树立品牌形象。为品牌吸引更多潜在用户。

Ezilivin is a new and great potential brand of aromatherapy machine and this aromatherapy machine packaging it to solve the traditional packaging homogeneity, and market competitiveness problem. With unique design and structure, it conveys the brand characteristics and establishes the brand image to people. Attract more potential users for the brand.

Structure design 产品结构设计






Ezilivin  VI
Ezilivin香水香薰机是在香薰机市场极有潜力的新锐品牌,我们想要为它打造一个全新并区别于市场的包装形象,并匹配年轻女性白领消费者的喜好。

香薰可以唤起一段记忆,这段记忆是清晰是模糊可能连自己都不清楚,更多表达出来的是对记忆中的情感,于是选择莫内于1874年的画作《印象·日出》作为主要视觉传达理念,透过自身印象利用各种光线明暗的变化,呈现出既模糊又清晰的画面,流露出最真实的温度,如同记忆一般。

Ezilivin is an up-and-coming brand with great potential in the aroma diffuser market, and we wanted to create a new and differentiated packaging image for it that would appeal to the tastes of young female professionals.

Aromatherapy can evoke a memory, whether this memory is clear or fuzzy may not even be clear, more to express the emotion of the memory, so the choice of Monet's painting "Impression - Sunrise" in 1874 as the main visual communication concept, through their own impression of the use of a variety of light and dark changes, presenting both fuzzy and clear image, revealing the most real temperature, as memories in general.




















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