OUDING 欧定男装


OUDING
Client : 广州领英定制通科技有限公司
Year: 2022
Art Director: Xu Zijing


欧定男装定位为轻奢品牌,作为头等舱高弹衬衫既有科学度也有哲学和美学,欧定提出高弹181°的概念,微弹对身体仍有点束缚不舒服,高弹失去了对身体的保护,因此欧定认为弹力需要有一个科学角度。欧定181°弹,既没束缚,也有保护,181°是弹的最高度。

Ouding men's positioning as a light luxury brand, as first-class high elasticity shirts have both scientific degrees as well as philosophy and aesthetics, Ouding put forward the concept of high elasticity 181 °, micro-bounce on the body is still a little bit of bondage uncomfortable, high elasticity has lost the protection of the body, so Oudin believes that the elasticity must have a scientific perspective. Oudin 181 ° ball, neither binding, but also protection, 181 ° is the highest level of the ball.

WORK CATEGORY 设计项目:

品牌全案设计
品牌形象策略与定位
品牌全案设计
包装创意视觉设计
品牌VI设计
品牌网页设计









VI Material Design VI物料设计












OUDING
以极简的视觉设计给用户暗示一种积极向上的生活态度和产品高弹特点,并且吸引用户眼球。欧定为消费者带来高弹人生,生活亦是如此,在不断操碎与修复的过程中迎来华丽的蜕变。经过人生荒凉,才能抵达内心繁华。

欧定相信用户在人生的刻度盘上,每一度的蜕变都是命运的洗礼;不做奔跑的豹,去做大漠的鹰;因为人生是旷野,而不是轨道,于高山之巅,方见大河奔涌;于群峰之上,更觉长风浩瀚。

The minimalist visual design suggests a positive attitude to life and the high elasticity of the product, attracting the user's attention. Oudin brings consumers a high elasticity of life, life is also the same, in the process of continuous manipulation and repair ushered in a magnificent transformation. It is only through the desolation of life that we can arrive at the prosperity of the heart.

Oudin believes that for the user in the life of the dial, each degree of metamorphosis is the baptism of destiny; not to do the running leopard, to do the desert eagle; because life is the wilderness, not track, on the mountain top, see the great river surging; in the peaks above, feel the long wind vastness.





















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