LETSKUSO 鬼马派对


LETSKUSO
Client : 东莞市宋光电子有限公司(台湾)
Year: 2022

LETSKUSO是一家来自台湾的麦克风品牌,鬼马派对是该品牌专门为职业主播设计的一款具有组合性的麦克风,三个不同的  「红绿灯」  球具分别具有氛围光、麦克风、LED灯、摄像头、音量按钮等多种可定制的功能。其可爱搞怪的外表与独特的定制性能深受广大主播的喜爱。该产品包装以  「派对宝藏」  盒子为创意概念进行的创新设计。

LETSKUSO is a microphone brand from Taiwan, Ghost Party is a combination of microphones specially designed for professional anchors, three different "traffic light" balls with ambient light, a microphone, LED lights, a camera, volume buttons, and other customizable features. Its cute and quirky look and unique customizable features are loved by many anchors. The packaging for this product is innovative, using the Party Treasure box as a creative concept.

WORK CATEGORY 设计项目:

产品外观设计
包装包型创新设计
包装创意视觉设计
​结构可行性评估
包装落地监理
品牌全案设计





LETSKUSO希望区别传统市场设计出一款高识别度、强传播度、鬼马怪趣风格的桌面麦克风。

该品牌专注音频设备研发与生产,以核心优势赋能品牌,打造音频生态系统。主理人风格鲜明,赋予了活泼多元、富有想象的品牌DNA。最终确认目标打造出“重外观,去工具化”的音频设备,与传统功能性产品形成差异化。

LETSKUSO aims to differentiate itself from the traditional market by creating a highly recognizable, highly communicative, spooky, and quirky style desktop microphone.

The brand focuses on the development and production of audio equipment, using its core strengths to create an audio ecosystem. With a distinctive style and a vibrant, diverse, and imaginative brand DNA, the director confirmed the aim of creating a "look-heavy, de-tooled" audio device that stands out from traditional functional products.





Structure design 产品结构设计








LETSKUSO 包装设计

LETSKUSO打造专属沉浸式包装,希望通过独特的包装结构与封面插画讲述神秘的派对故事,走进主播神秘空间。

极繁华丽,且带有古灵精怪的幻想色彩。在产品外壳上用烫金花纹,突出品牌图腾 「鬼马派对」,紧密贴合品牌定位的奇异怪诞的形象,塑造品牌   「宝藏盒」  记忆点,为消费者带来惊喜。

LETSKUSO creates exclusive immersive packaging, hoping to tell the mysterious party story through the unique packaging structure and cover illustration, into the anchor mysterious space.
Extremely busy and extravagant, with a quirky fantasy colour. The hot stamping pattern on the product shell highlights the brand totem "Ghost Horse Party", which fits the brand positioning of the bizarre and grotesque image, shaping the brand's "treasure box" memory point and bringing surprises to the consumer.







Illustration 插画设计|鬼马风格





Packaging structure 包装结构                                All Images Copyright ©  鬼马派对

















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